Services/SEO + GEO
SEO and GEO for physical therapy and chiropractic clinics — built around the searches that actually book patients, not the ones AI already answers.
Get Your Free Growth Plan→Most SEO agencies are still running the same playbook from 2015 — chasing keyword rankings and publishing thin blog content that nobody reads. The problem isn't that SEO doesn't work. It's that the way most agencies do it is completely out of touch with how patients actually search for care today.
AI Overviews are decimating search results and traffic opportunities. They are changing how your website shows up and how many people actually make it to your website. Creating a ton of content only to get gobbled up by AI Overviews is a complete waste of your money.
Zero-click search
68%
of US Google searches ended without a click on any result — up from 60% two years earlier.
SparkToro / Similarweb US clickstream, January–April 2026. See the study
The fix
Most agencies chase top-of-funnel queries like "how to fix lower back pain" or "stretches for sciatica." Those are the exact searches getting absorbed by AI Overviews — you stand almost no chance of earning a click, because Google now answers them on the results page.
✗How Most Agencies Do It
| Stage | Priority Keywords | Result |
|---|---|---|
| Info ★ | "how to fix lower back pain" | Zero clicks |
| Consider | "best chiropractor reviews" | Low convert |
| Decision | "chiropractor near me" | Ignored |
✓How Ranking Out Does It
| Stage | Priority Keywords | Result |
|---|---|---|
| Decision ★ | "chiropractor near me" | Booked patients |
| Decision | "physical therapy for sciatica" | Booked patients |
| Decision | "sports physical therapist near me" | Booked patients |
We triple down on bottom-funnel keywords because they're the ones that actually drive traffic, visibility, and conversions. These searchers aren't looking for information — they're looking for a clinic. Right now.
And because AI Overviews, ChatGPT, and Gemini now sit between your clinic and the patient, we optimize for those too. That's the GEO half of this service — Generative Engine Optimization. It comes down to being the clinic an AI names when someone asks it who to see, which is driven by entity clarity, structured data, review signals, and answer-shaped content the models can quote directly.
The system
Every successful SEO campaign is built on three pillars. Ignore any one of them and the whole strategy falls apart. Our proven process ensures nothing gets missed.
We audit and fix the technical foundation of your site — site speed, crawlability, schema markup, indexation, and Core Web Vitals — so search engines and AI crawlers can properly discover, understand, and rank your pages.
We create high-value, intent-driven content mapped to bottom-funnel condition and treatment keywords — the pages that actually drive traffic and convert visitors into booked patients.
Build your clinic's authority with high-quality backlinks from health publications, local news outlets, and industry directories. Without links, your site will not rank for your most coveted keywords.
Before we create a single piece of content, we make sure your website is technically sound. This is the foundation everything else is built on — and it is also what determines whether an AI engine can read your clinic clearly enough to recommend it.
We don't write blog posts for the sake of publishing. Every piece of content we create is mapped to a bottom-funnel keyword with real conversion potential — condition pages, treatment pages, location pages, and supporting content that Google rewards with rankings and AI engines quote as the answer.
For the map pack and location pages — see Local SEO →Links remain one of the strongest ranking signals in Google's algorithm, and they increasingly shape which sources AI engines treat as trustworthy. Without them, your site will not rank for competitive clinic keywords. We focus exclusively on earning high-quality, editorially placed backlinks that move the needle.
Community and chamber links run inside Local SEO →We'll show you which searches in your market still send clicks, which ones AI has already taken, and exactly what we would build first.
Get Your Free Growth Plan→