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Written for practice owners, not for other marketers. Enough detail that you could run the work yourself if you wanted to.
Book A Call→Most agency content exists to make you feel like the work is too complicated to attempt. These are written the other way round. If you have the time and someone on staff who can own it, everything below is genuinely runnable in-house.
Plenty of owners read them, decide they would rather spend those hours treating patients, and call us. That is a fair trade either way.
The complete nine-step process for turning a dormant patient list into booked visits. Auditing the list before you send anything, segmenting by age and last engagement, writing the re-opener, building the sequence, choosing the channel mix, pacing it so you do not torch your list, routing replies fast, and measuring against a benchmark that is actually realistic.
Read this one first if your schedule has gaps next month. It is the fastest money in most practices and the thing owners are most likely to have never tried.
Read the guide →A working document rather than a theory piece. The seven-phase plan we are implementing for a new in-home physical therapy practice with no website, no rankings, no reviews and no traffic history. Page architecture, what gets built at launch versus at maturity, the quality gates, and the reasoning behind the pages we deliberately do not build.
Useful if you are starting from zero, opening an additional location, or trying to work out why a two hundred page keyword matrix is the wrong answer.
Read the plan →The long one. Everything that decides whether a practice gets found locally and what happens after somebody clicks: the words patients actually type instead of the ones clinicians use, the pages every practice needs, how the map pack is really won, why there is no such thing as a single ranking position, and the difference between being a local result and being the local brand.
Read this one if you want the whole picture in one sitting. It is written so that a practice with someone on staff who can own it could run every step without hiring anybody.
Read the guide →The physical therapy SEO guide, organised by the size of your practice. What decides the map pack, the organic results and the AI answer; the six page families a clinic site needs and how they link; what Google itself says about AI Overviews; and a separate playbook for a solo practitioner, a small-to-mid-sized practice and a specialized practice.
Read this if you run a PT practice and want to know what to do first, what to skip, and what it should cost. Built on an audit of 100 ranking clinics and a source table you can check.
Read the guide →A note on these
Nothing here is gated.
No email required, no form in front of the content, no drip sequence waiting for you afterwards. If a guide is useful, it should be useful without you having to trade for it.
If you would rather we ran it, that is what the rest of the site is about.
Tell us where your schedule is soft and what you have already tried. We will tell you which of these is worth your time and which one we would run for you.
Book A Call→