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The guarantee
No notice period, no penalty, and you keep everything we built. A specific number, in a specific window, with a specific remedy, because any other kind of guarantee is decoration.
Book A Call→Almost every guarantee in this industry is worthless, and everybody involved knows it.
"Satisfaction guaranteed" means nothing, because nobody ever agreed what satisfied was going to look like. "Money back if you are not happy" means nothing for the same reason. Both are written to sound like a commitment while committing to precisely nothing, and both put the burden of proof on the person who already paid.
A guarantee is only worth reading if it states what will happen, by when, and what you get if it does not. Anything short of that is a sentence in a proposal, not a promise.
On the reactivation campaign
If we do not book at least ten appointments in your first thirty days, you get the $997 back and we cancel the monthly.
Ten is not a number we reverse-engineered to be safe. It is the number below which the campaign has not earned its place in your month, so it is the number worth putting money behind.
The full pricing, including what the search engagement involves, is published here.
A guarantee is not unconditional, and any that claims to be has been written by somebody who does not intend to honour it. Three things have to be true, and we will tell you before you pay anything if they are not.
Exported from your practice management system. Below three hundred the arithmetic does not hold, the campaign cannot reach ten appointments, and we will say so on the call rather than take the work.
We book them. Your practice has to keep them. A booked patient who arrives to a cancelled slot is not a campaign result and should not be counted as one by either of us.
If a patient we booked calls back and reaches voicemail, that is not a marketing failure. It is worth being honest about that before we start rather than arguing about it in week three.
Hold up your end, and if the number does not arrive, that is on us and you should not be paying for it.
Because we turn work away, and that is the entire mechanism.
We will not sell a reactivation campaign to a practice with fewer than three hundred contactable past patients. Not because we are precious about it, but because the campaign cannot produce and we would spend the next month refunding people. The qualification is what makes the promise affordable.
Ask any agency you are considering how many prospects they have disqualified this year. The answer tells you more about their guarantee than the guarantee does.
It is the same reason we take a single practice per catchment. A promise you can only keep by being selective is worth something. A promise made to everybody who can pay is a marketing line.
More on where we say no, and when an agency is the wrong structure entirely, on the decision page.
This matters as much as the part that is, and most agencies leave it deliberately vague.
Nobody can honestly guarantee a position in a system they do not control, and Google itself warns you about firms that do. Anybody promising you a number one ranking is telling you something important about how they operate. What we will do is show you where you stand on a grid around your address before you commit, and again as the work progresses.
Local search produces close to nothing for sixty days, then compounds for years. There is no honest thirty-day promise to make about it, so we do not make one. It runs on a twelve-month term instead, and the reasoning is set out with the pricing.
We can fill your schedule. We cannot conduct the evaluation, and we would be worth avoiding if we claimed we could. The guarantee is denominated in booked appointments because that is the last point in the chain we genuinely control.
If we cannot produce a result we both agree is fair to expect, we do not want the transaction.
That is what the guarantee is for. Not to close you, and not to survive a dispute later. To make sure that if this does not work, the cost of finding that out lands on us rather than on your month.
Bring the number of contactable past patients in your system and what a plan of care is worth to you. We will tell you on the call whether ten in thirty days is realistic in your practice, and if it is not, you will hear that instead of a pitch.
Book A Call→Related: what everything costs, what two campaigns produced, and the money already sitting in your practice before you spend anything.