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What it costs
Most agencies in this category make you sit through a discovery call to find out whether you can afford them. We would rather you knew now and only called if it makes sense.
Book A Call→There is a reason agencies hide this, and it is not the one they give you.
The reason given is that every practice is different and pricing depends on scope. There is some truth in that. The real reason is that a price on a page disqualifies people, and most agencies would rather have the conversation than lose it.
Disqualifying people is the point. A call that ends with somebody discovering they are out by a factor of five has wasted an hour of your day and an hour of ours. So here is the engagement priced in full: what month one costs, what the search work depends on, and what has to be true for any of it to be worth buying.
Month one
$2,500 to start
then $1,500 a month
We work the patient list you already own and book appointments back into your calendar, then make sure you stop losing the callers you are already paying to generate.
Month one of a twelve month engagement, covered by the thirty day warranty below.
Month two onward
Quoted per practice
on a 12 month commitment
Grid position around your actual address, the profile and listing work behind it, reviews, and the pages that answer what people in your radius are searching for.
Twelve months, and we will explain why below.
Why the search engagement is not priced here
Because the honest number depends on things we cannot know from a web page: how many locations you run, how contested your radius is, how much ground there is to make up, and whether there is an existing site worth building on.
You get the number on the first call, before you have to ask for it twice, and you get it with the reasoning attached. What you will not get is a discovery process designed to keep you guessing until somebody thinks you are committed.
Ads are billed separately from the media spend and depend on how many campaigns are running. Web design is quoted per project. Same rule applies to both.
The guarantee
Twenty booked appointments in your first thirty days, or you get the $2,500 back and walk with nothing further owed.
No penalty, no notice period, and you keep everything we built. The twelve months only start once month one has done what we said it would.
The guarantee and the conditions attached to it have their own page. In short: it is a specific number, in a specific window, with a specific remedy, which is the only kind worth reading. Money back if you are not satisfied means nothing, because nobody ever agreed what satisfied meant.
A guarantee is not unconditional, and any that claims to be has been written by somebody who does not intend to honour it. Three things have to be true:
Hold up your end and if the number does not arrive, that is on us and you should not be paying for it.
Because it is honest about how the work behaves, and a shorter term would not be.
Local search produces close to nothing for the first sixty days. Profile and listing work moves early, grid position starts shifting between weeks six and twelve, and evaluations traceable to search normally arrive in the second quarter. Then it compounds, and keeps compounding, for years after the work is done.
An agency willing to sell you this month to month is telling you something. Either they intend to do the shallow, fast-looking work that shows early and dies, or they have already priced in your leaving and the number reflects it. Neither is in your interest.
Month one is different work with a different promise, and it is the one we put a number on, because reactivation produces inside thirty days and search does not. But it is still month one of twelve rather than a trial. A thirty day trial of a twelve month asset would tell you nothing except whether we can write a good email, and you would be making the renewal decision in the exact week the search work has least to show. The warranty covers you for that month. It does not pretend the engagement is shorter than the work.
Do not compare our number to another agency's number. Compare it to what a patient is worth to you, which is the only comparison that decides anything.
Three numbers you should have before any call, with anyone
Multiply the first two. If twenty appointments is worth several times what the campaign costs, the decision is arithmetic rather than judgement. If it is not, do not buy this, and we will say so on the call.
Bring the three numbers above. We will tell you which piece we would start with, what it would cost, and whether we think it will work. If the answer is that you should spend the money elsewhere, that is what you will hear, and it will not take an hour.
Book A Call→Not sure an agency is the right structure at all? Read this first. Or see how we run an engagement before you price one.