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Marketing Services for Physical Therapy & Chiropractic Clinics

Nine services, and you almost certainly do not need all nine. There are only three ways to grow a practice, and most owners only ever pull the most expensive one.

Get Your Free Growth Plan→

There are exactly three ways to grow any practice. Treat more patients. Get more from each one. Get them back more often.

Before you pick one, it is worth stopping to count what you already own. Most practices are sitting on more unbooked revenue than their entire annual marketing budget.

Almost every clinic spends its entire budget on the first, which is also the slowest, the most competitive and the most expensive per patient. The second and third levers are cheaper, faster and largely ignored, because nobody sells them as loudly.

Everything below is grouped by which lever it pulls. Start with the lever that is furthest from where it should be, not the one an agency has decided to sell you this quarter. If you are not sure which that is, the audit is free and takes one call.

Sequences differ by discipline. Here is how the work runs for a physical therapy practice, and how it differs for a chiropractic clinic.

Lever one · the expensive one

Treat More Patients

Be found by people who do not know your name yet. Necessary, and the wrong place to start if the other two levers are slack.

Local SEO

Grid position around your actual address, so you appear in the map pack when somebody nearby searches for care.

Local SEO for clinics→

SEO + GEO

Organic search and the answer engines, so you are the practice quoted when an AI answers the question.

How SEO and GEO work together→

Google Ads

The fastest visibility there is, for people searching to book today. Rented, not owned.

Google Ads for practices→

Meta Ads

Reach people who have the problem and have not started searching yet. A different job from search entirely.

Meta ads for clinics→

Patient Workshops

Fill a room on one condition, teach for an hour, and let the room do the persuading. One produced 22 booked appointments.

How a workshop funnel runs→

Lever two · the cheap one

Get More From The Demand You Already Create

Every practice already generates more interest than it converts. Fixing that costs nothing in media spend and works on traffic you have already paid for.

Reviews & Reputation

Volume, recency and rating decide both where you rank and whether the person who found you calls at all.

Review generation, done compliantly→

Web Design

A site at one percent conversion buys one patient per hundred visitors. At four percent it buys four, from the same spend.

Websites built to book patients→

Front Desk Conversion

You paid for the phone to ring. After five, at lunch and mid-treatment, nobody picks it up.

Stop losing callers→

Lever three · the one nobody pulls

Get The Patients You Have Back More Often

They already chose you once. They cost nothing to reach and the trust is built. This is the fastest money in most practices and the thing owners are most likely never to have tried.

Patient Reactivation

Work the list already in your practice management system. Segmented, paced, and reconciled against your consent records before anything sends.

Reactivating past patients→

Run it yourself

The whole nine-step process is written up and nothing is gated. If you have somebody on staff who will own it, you do not need us for this.

The reactivation guide→

Which Lever Is Yours?

A quick way to tell, before you speak to anybody.

Tell us where you are and we will map it out: what is working, what is costing you patients, and what to run first. If the honest answer is that you do not need us yet, you will hear that instead.

Book A Call→

Costs are published here. Two campaigns and what they produced are written up here. And if you are still deciding whether to hire anyone at all, start here.