Results you can quantify and track
Ranking Out
(703) 389-5362 Book a call

Services/Google Ads

PPC Ads For Clinics

Ads Optimized For Booked Patients, Not Clicks

Get your practice to the top of Google and Bing with PPC ads that capture exclusive, high-intent patients. Built to fill the schedule, not just the traffic report.

Get Your Free Growth Plan

Most Clinics Struggle To Run Profitable PPC Campaigns

Most practices running Google Ads are bleeding money. They're bidding blindly on broad keywords, targeting too wide of a radius, and trusting Google's "smart" automated settings — settings designed to spend your budget, not to fill your schedule.

The result? Sky-high cost per click, wasted spend on people three states away searching for stretches, and a handful of leads that never become appointments. You're paying for clicks from people who were never going to book with you.

It doesn't have to be this way. When PPC is done right — with precise targeting, custom landing pages, and relentless optimization — it becomes the fastest, most predictable new patient channel a clinic has.

Cost per click rising

Qualified rate falling

Cost per patient climbing

Budget wasted

Return declining

Why PPC works for clinics

Done Right, It Is The Fastest Channel You Have

  • Instant top-of-Google visibility — appear above organic results within hours of launch.
  • Precision targeting — exact zip codes, cities, and drive-time radius around each location. No wasted spend.
  • Lower cost per patient — aggressive negative keywords, bid strategies, and landing page optimization.
  • Service and condition focus — dedicated campaigns for each service line you want to fill.
  • High-intent prospects only — bottom-funnel searches from people actively looking to book care.
  • Transparent reporting — every dollar tracked to leads, calls, and booked appointments.

What's included

Our PPC Management Is Built To Uncover Profitable Searches

A completely done-for-you service. You set the growth goals — we build and manage the campaigns that deliver the right patients at the right cost.

01

Audit & Troubleshooting

We tear apart your existing Google Ads account to find wasted spend, missed opportunities, and structural issues costing you patients. You get a clear action plan to fix everything.

02

Campaign Setup & Strategy

From keyword research to campaign architecture, we build your campaigns from scratch with the right structure, match types, and bidding strategies to maximize every dollar.

03

Custom Landing Page Design

We design and build high-converting landing pages for every campaign. No sending ad traffic to your homepage — each page is engineered to turn a click into a booked appointment.

04

Copywriting That Converts

Every headline, description, and call-to-action is written to compel high-intent searchers to click. We A/B test copy continuously to improve click-through and conversion rates.

05

Advanced Targeting Setup

Geo-targeting by zip code, radius, and city. Audience layering by demographics and intent signals. Device and schedule optimization so your ads run when patients actually call.

06

Bid & Budget Management

We manage your bids daily — adjusting by keyword, device, location, and time of day. Budget is allocated to the campaigns and keywords producing the best cost per booked patient.

07

Performance Tracking

Call tracking, form tracking, and conversion attribution are configured from day one — set up HIPAA-consciously, so you see which keywords produce appointments without exposing patient detail.

08

A/B Testing & Optimization

We test everything — ad copy, headlines, landing pages, CTAs, and bid strategies. Continuous optimization means campaigns get better and cheaper month over month.

09

Full-Funnel Analytics

Visibility from impression to booked visit. We connect Google Ads, Analytics, call tracking, and your practice management system so you see the complete picture of your ad spend.

Ads get the call — see Front Desk Conversion for what happens next →

Custom design + A/B testing

Every Campaign Gets Its Own Landing Page

We never point ad traffic at your homepage. Each campaign gets a page built for one service, one intent, and one action — then we test headlines, layouts, and calls-to-action to drive your cost per booked patient down month after month.

★★★★★

Back Pain Slowing You Down?

See a licensed physical therapist this week. Most insurance accepted, and we handle the paperwork.

Book A Free Screening

Concept ACondition-led

★★★★★

Sciatica? Get Moving Again.

Same-week appointments with a therapist who treats nerve pain every day. No referral needed in most cases.

Check Availability

Concept BSpeed-to-care

★★★★★

Chiropractor Near You. Same-Day Openings.

Adjustments, spinal decompression, and a plan that gets you out of pain. Walk-ins welcome.

Book Today

Concept CProximity-led

★★★★★

Hurt Playing? Get Back In The Game.

Sports rehab and return-to-play testing for athletes and weekend warriors. Built around your season.

Get A Movement Screen

Concept DAudience-led

Illustrative page concepts. Your actual pages are written around your services, your intake process, and the insurers you accept.

For your main site rather than campaign pages — see Web Design →

Stop Paying For Clicks That Never Book

Send us your ad account and we'll show you where the budget is leaking, which searches in your market are actually worth bidding on, and what we would change first.

Get Your Free Growth Plan