Services/Meta Ads
Meta Ads For Clinics
Facebook and Instagram campaigns that put your practice in front of your community, and the follow-up that turns the leads into people sitting in your waiting room.
Get Your Free Growth Plan→Why clinics run Meta ads
Search only reaches people already looking for care. Meta reaches the far larger group who have been putting it off, and gives them a reason to stop waiting.
More qualified leads means more plans of care. We put your practice in front of your community on Facebook and Instagram, where they already spend their time, not just in front of the small slice actively searching this week.
Most people pick the clinic they have already heard of. Consistent presence in the feed means that when the pain finally gets bad enough to act on, yours is the name they remember and the practice they trust.
Plan the year once, then run it. A campaign calendar built around your actual gaps, the January lull, the mid-summer dip, the weeks referrals dry up, so you push hardest exactly when the schedule thins.
Two campaigns that work
Most clinics need both, running at different times of year and pointed at different people. We build and manage each one end to end.
The long game, and the one that works best for cash-pay. A free workshop lets people meet you before they commit to anything, which is exactly what someone nervous about cost or skeptical of treatment needs.
Best for cash-pay programs, higher-ticket care plans, new service lines
The short path. For people close to booking already, an extra step costs you the lead. These campaigns go straight from the feed to a scheduled evaluation with as little friction as possible.
Best for insurance-based practices, filling this month, new locations
The part most agencies get wrong
Meta's personal attributes policy forbids ad copy that implies you know something about the reader's health. "Do you have back pain?" is the most common opening line in this industry, and it is the fastest way to get an ad rejected or an account flagged. The fix is to describe what you offer instead of diagnosing the person reading it.
✗Gets rejected
✓Gets approved, and converts
The same rule applies to targeting: Meta removed health-condition options from detailed targeting, so nobody can buy an audience of "back pain sufferers." We build audiences from geography, behaviour, lookalikes of your own patient list, and retargeting instead. Meta advertising policy
Included, not extra
A Meta lead is not a search lead. They were not looking for you, they were scrolling. That means the first contact rarely closes, and a lead nobody follows up on is simply a wasted click. Every campaign we run includes the sequence that does the chasing.
What's included
You approve the plan and show up to the workshop. We handle everything between the budget and the booked appointment.
Tell us which months are slow and which service lines you want to fill. We'll map the campaign calendar, write the offer, and show you what it takes to keep the schedule full year round.
Get Your Free Growth Plan→Straight answers
Not the way they book from Google, and expecting them to is why most clinic campaigns fail.
Nobody on Instagram was looking for you. They were scrolling. So the first contact almost never produces a booking, and a campaign judged on same-day appointments will be switched off before it works. What Meta does well is reach people who have the problem but have not started searching yet, and give them a low commitment first step. The booking comes from the follow up.
Because Meta's policies do not allow ads to imply knowledge of a person's medical condition, and health related targeting has been progressively removed. Attempting it gets ads rejected and accounts restricted.
This is less limiting than it sounds. You are not required to name the condition to reach the person who has it. Geography, age, interests and behaviour do the work, and the ad speaks to the situation without accusing anybody of anything.
Google reaches the person who has already decided to solve the problem. Meta reaches the much larger group who have the problem and have not decided anything yet.
Search is harvesting. Social is planting. A practice that only ever harvests is competing for a fixed and shrinking pool against everyone else who only harvests. The costs in that pool go one direction.
Then that is the first thing to build, and it is worth more than the ad spend.
A workshop, a screening, a guide for a specific condition, a free assessment with a real limit on it. The workshop is the one that performs most reliably for clinics, and we run it as its own service. Something that lets a nervous person meet you before committing to a course of care. The offer is not a discount and it should not be. Discounting attracts people who leave when somebody cheaper appears.
Less per click than search and more per booked patient, until the follow up is working, at which point that reverses.
The number that matters is not cost per lead. It is cost per attended evaluation. A campaign producing lots of cheap leads that nobody calls back is not a cheap campaign, it is an expensive one that hides its costs in your front desk.
Lower intent than search, by definition, and that is not a defect to be engineered away. It is the trade you are making for reach.
Quality is decided by what happens in the first ten minutes after somebody raises their hand. Called back fast, they book at a rate that surprises people. Left overnight, the same leads look like garbage and get blamed on the platform.
Question that is not here? Ask it on a call and we will answer it straight, including when the answer is that you should not buy this from us.