How We Actually Work

Most marketing agencies will take any client who pays. That sounds like flexibility and it is actually the problem, because an agency serving roofers, restaurants and clinics at the same time is running the same playbook on all three and learning nothing specific about any of them.

We only work with physical therapy and chiropractic practices. That is a commercial constraint we chose on purpose. It means we already know what a plan of care is worth, why a discharged patient is an asset rather than a closed file, what happens to your phone at lunchtime, and which rules apply when you want to text a patient list.

It also means we say no fairly often, including to clinics we like.

Being early is not one of the reasons we say no. A practice that opened this year has no list to reactivate yet, but it still needs a website that converts and a Google profile that turns up, and that is where we start with them. The full plan we published for one such build is the whole method, phase by phase, with nothing held back.

We are not going to put a number on how often we decline, because you have no way to check it and neither do you with any agency that quotes you one. Ask whoever else you are considering how many practices they turned away this year, and listen to how quickly the answer arrives. The speed of it will tell you more than the number would.

Track record

We Have Been Running These Campaigns For Years

This is not a new playbook we are testing on you.

Our team has spent years running patient reactivation, workshop funnels and paid campaigns for multi-location physical therapy groups. Not single clinics figuring it out. Practices operating twenty or more locations across multiple states, where a campaign that misfires is expensive and a campaign that lands has to be absorbed by a front desk that was not expecting it.

That experience is why the sequence on this site looks the way it does.

We have sent a single message to a dormant patient list and watched hundreds of replies come back in one morning. We have timed those campaigns to the end of the year, when deductibles are about to reset and patients have a concrete reason to come back now rather than in March. We have seen what happens next, when a practice that was quietly worried about next month's schedule suddenly cannot answer the phone fast enough.

We have filled workshops that turned into full plans of care. We have run ones that did not, and we know what the difference usually was.

And we have watched what consistent local presence does over a period of years. Practices reach a point where patients recognise the name before they ever search, and the owner stops asking whether there will be enough evaluations next week. That is not a campaign result. It is what accumulates when the work is done properly and does not stop.

None of it is complicated. Most practices simply never run it, or run it once and let it lapse.