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Two campaigns, with the numbers and the method behind them. Read the method rather than the headline figure. A number without a mechanism is decoration.
Book A Call→A word on how these are presented, before the numbers.
These are campaigns run by the people who run Ranking Out, for physical therapy practices. The practices are not named and no patient is identifiable, because a clinic's marketing performance is its own business and we are not going to trade on somebody's numbers for a testimonial we were not given.
That costs us something. A named clinic with a photograph persuades harder than an anonymous one. We would rather be believed by people who check.
Case one
The traffic figure is the one an agency would put on a slide. The appointments figure is the one that pays for the work.
Traffic doubling is only interesting if the extra visitors were the right people. Plenty of practices have watched sessions climb while the schedule stayed exactly as soft as it was, because the traffic came from searches with no intent behind them: information queries, people three states away, students writing papers.
Forty appointments a month is the number to hold this against. Work out what a plan of care is worth in your practice, multiply, and you have the actual figure. That is the arithmetic every marketing decision should be run through, and almost nobody does it.
Nothing exotic. Grid position established around the practice address rather than a single city-level ranking. Profile, categories and listing consistency across the platforms patients and insurers actually check. Review volume and recency brought up and kept up. Pages built for the conditions and questions people search immediately before they call, rather than for keyword volume.
It is closer to bookkeeping than to art. Tedious, cumulative, and the reason most practices never get there is that they stop at week eight.
Case two
Nobody on Facebook was looking for a physical therapist. They were scrolling. That is why clinics run Meta ads straight to a booking page, get nothing, and conclude the platform does not work for healthcare.
A workshop changes what is being asked for. Instead of asking a stranger in pain to commit to a course of care, you ask them to come and listen for an hour. That is a far smaller decision, and it puts the person in a room with a clinician before any money is discussed. Roughly half the room booked.
Twenty-two appointments from forty-three attendees is a conversion rate no cold ad campaign reaches, because by then it is not a cold audience. They turned up, they listened, and they met somebody who understood their problem.
And twenty-two thousand dollars from a single afternoon is the argument for running these on a calendar rather than once, when the schedule gets frightening. Here is how that campaign is built, step by step. The practices that treat workshops as a system rather than a rescue are the ones that stop having quiet Januaries.
We would rather say this ourselves than have you wonder.
Bring three numbers: what a patient is worth across a plan of care, roughly what share of enquiries become paying patients, and how many contactable past patients are sitting in your system. We will tell you what is realistic and which piece we would start with.
Book A Call→Or see what it costs before you spend the time.